Sony Music
Sony Creative Direction App
For Sony Music we created an internal app for creative work that uses AI to suggest a curated selection of matching music for every uploaded image.
(01) Challenge
Sony Music wanted an internal app that lets its own team quickly find the right music for an image, without long searches through the catalogue.
(02) Solution
We built the app and fine tuned an AI model to match images with music. After an image is uploaded, the app suggests a curated selection of fitting tracks.
(03) Highlights
The real challenge lay in the huge music catalogue. Every track is classified by its sonic properties such as tempo, frequency profile and dynamics, every image by colour, light and subject. We tuned the model so that both meet through their mood, which means a misty mountain lake leads to calm ambient or folk rather than driving pop.