NIVEA
Cellular Epigenetics Quiz
At the trade fair in Berlin, NIVEA Cellular Epigenetics was presented with an interactive quiz that let visitors experience the new product first hand at the stand.
(01) Challenge
At the trade fair in Berlin, NIVEA Cellular Epigenetics was to become tangible for every visitor, even without any prior knowledge. The quiz was played on large touchscreens right at the stand.
(02) Solution
We built and hosted an interactive quiz for the touchscreens. For it, we created elaborate 3D animations in WebGL that respond to every touch with fluid, organic movements and feel almost alive for the people using them.
(03) Highlights
The quiz runs as a standalone full screen application and stays stable throughout the whole trade fair day. Visitors cannot accidentally leave the browser, and the animations run smoothly even on large screens.