Case studyCampaignWebsite
Initiative #ichbinkeinfreier
#ichbinkeinfreier
#ichbinkeinfreier is a campaign with a clear stance, and we gave it a digital presence that delivers its message directly and fast.
ClientInitiative #ichbinkeinfreier
Project typeCampaign, Website
ServicesWebsite development, phone system with voice menu, SEO, hosting
(01) Challenge
Hundreds of passers by explain on camera why they don’t pay for sex. The website has to show these voices directly and still load fast despite all the videos.
(02) Solution
We built the campaign site and gave it structured data so it is easy to find. On top comes a campaign that people can join by phone.
(03) Highlights
The homepage shows more than 300 video statements as a tile wall that keeps reshuffling, and on hover a tile jumps forward with a coloured shadow. New videos automatically get a poster frame, duration and a cut out subject on upload.